Issue: #12
What secrets lie at the heart of Japan's strongest brands? The Japanese economy comes to life through the legendary Japan Company Handbook, or JCH. Zaizen learns of the famed handbook's eighty-year history from JCH guru Matsui, and discovers the secrets behind Japan's long-standing blue chips. Meanwhile, rival Shinji Fujita learns the fine art of regal management from Iwao Aso, nephew of former pr...
Creators: Mita Norifusa